The ideal sales pitch is zero pages long. In a perfect world you would connect with your prospect, explain your offer and close. Which means that you would not need any collateral to support your sales pitch.

Hubspot’s recent study found that most media is written so that a sixth grader can read and comprehend it. From the news, to Twitter, to Netflix scripts, we consume so much media everyday, that the slightest “big” or “complex” word that enters our reading flow, it jars us out of immersion. Our Attention Economy is monopolized by the type of language that is least complex. So why write your proposals with complex language?